In the Beginning
Sms are a modern times tool. When RCA Communications (now Verizon Wireless) in New York City first established the telex service in the 1920s, texting was born. The first text messages were sent from New York to London using RCA’s transatlantic connections.
When voice communication is difficult, improper, or unwanted, text messaging is frequently utilized by mobile phone users as an alternative mode of communication. In some cases, sending a text message is less expensive than sending an email. It’s also less intrusive because the message can be read at the receiver’s leisure.
What Is the Definition of Texting?
The generation and transmission of brief electronic text messages between two or more mobile device users via a network are referred to as texting. This means typically sending messages with little more than 100 characters, but multimedia message service has expanded this to include voice, photos, and video information (MMS).
The name texting was coined as a condensed version of the short message service (SMS), which allowed only 144 characters of pure text per message.
Texting In Numbers
Monthly traffic increased from 30 million messages delivered in June 2001 to around 7.3 billion in 2005 and 14 billion in 2008. SMS texting peaked in the United States in 2011, with 2.3 trillion messages sent, and in the United Kingdom, the following year, with 162 billion.
Because of the advent of texting programs like Facebook Messenger, WeChat, and WhatsApp, the volume of SMS messages transmitted worldwide peaked in 2012 at slightly under 7.8 trillion. Users now text more than they chat on their phones, according to the leading wireless operators.
Remember Instant Messaging?
What was your first AIM screen name? It is a classic icebreaker for anyone born in the 1990s. It’s amusing to think back, but everyone who engaged in early twentieth-century internet chat was on the verge of a revolutionary concept: instant messaging.
Instant messaging is a type of real-time internet communication made possible by a software program. Many third-party messaging apps also provide robust capabilities like file sharing, video chat, and voice calling.
Facebook Messenger, WhatsApp, Snapchat, and Skype are just a few of the most popular chatting apps.
Texting Nowadays
Currently, many people have a good understanding of text messaging. However, sending a business SMS to your clients is a lot more challenging. The methods of delivering these text messages may differ in cost, restriction, and legal risks. It is essential to consider those factors when choosing the best text messaging method for your enterprise organization.
Business Texting
There are two different types of texting, prolonged code texting and shortcode texting. While long code texting involves texting over a standard local phone number, shortcode texting involves automated services that convey multiple messages to a significant number of recipients per day. A new method, toll-free texting, is an improved version of both shortcode and extended code texting.
The Cheaper Option
Short message service (SMS) is a cost-effective and reliable marketing system that uses text messaging to deliver content to clients. This method is effective since many mobile customers will open and read the texts. Despite the rates of open-up texts being high, your business message should be compelling and convincing.
These days business text messaging has proven to be more successful, more automatable, and easier to implement. With Text-Em-All, you can reach multiple clients at the most appropriate time by developing the right business texting program.
To create an interesting effect that will have your recipients appreciating your effort to contact them, you should try the following text messaging tricks to help boost your clients’ response rate.
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Keep your messages short and precise.
When composing the messages, you should do everything to boost the clients’ trust in you. Always remember to include your organization’s name in the SMS and give your recipients an option to back out to show a sense of loyalty. Since almost all the SMS messages are read within a short time, SMS is an effective way to connect with your clients.
With a few characters to use, it is beneficial to ensure that your messages are straight to the point and delivers vital information to encourage a positive response from your clients.
2. Mind your frequency and delivery times.
Being careful with time zones is key to effective SMS marketing. Be thoughtful of message delivery since no one will appreciate being disturbed by a marketing text in the middle of the night. The timing of your message is as crucial as the words in the message. For this reason, it is essential to send your messages at optimal times to avoid being ignored or annoying your recipients.
Time And Frequency Conscious
It is advisable to send your marketing messages from mid-morning to afternoon, depending on your clients’ time zone.
If you bombard your clients with messages, they are more likely to opt-out. Instead of dreading them, you should let your clients look forward to your updates. Treat your clients like your friends by sending occasional updates that are relevant to them.
3. Personalize your messages.
With SMS marketing, you get a unique opportunity whereby you can customize your messages to improve the connection between you and your clients. As customers prefer receiving personalized messages, you should compose your messages to make your recipients feel special. To incorporate customization in your messages, you can use the client’s first name in the text messages and mention the customer’s recent activity.
To further personalize the message, you can send promotions and updates to specific customers depending on their previous activities.
4. Keep it legal.
Many people are tempted to purchase a list of phone numbers to reach a wider audience. However, buying phone numbers is useless since your messages will be spam and will kill your reputation. According to consumer-compliance-examination-manual, it is crucial to get a prior invitation or permission from your recipients. There are many regulations and legal risks that businesses don’t understand when it comes to text messaging.
Good Practices
To succeed in SMS marketing, you must focus on providing meaningful messages to your clients. Following the SMS marketing regulations makes the medium interactive since your clients have to initiate the conversations.
Today, many organizations are warming up to the idea of mass texting as a great business tool. Business texting is an efficient means to deliver mass messages, updates, business news, and promotions. However, when you decide to incorporate SMS marketing into your business, choosing a transparent and straightforward mass texting service is essential.
